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Unfortunately, younger consumers viewed them as products for an older generation, unaware that the lenses can be worn in almost any frame. Enter the “See Life Through a New Lens" campaign. Using a variety of influencers with different passions that keep them on the go, we positioned Transitions® lenses™ as not only functional, but fashion forward. Our influencers demonstrated how they “See Life Through a New Lens” every day by following their dreams and not always taking the road most traveled. 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